Not only does it indicate where products are placed on shelves, but it also shows you where your displays, aisles, and point-of-sale are located. It’s a schematic drawing or visual representation of a brick-and-mortar store that helps retailers plan their product placement and store layout to maximize sales. We’ll also find out how to read a planogram and discuss how you can implement one easily.Ī planogram (also known as POG) is a tool used by retailers in visual merchandising. This article will help you understand what a planogram is and why it’s important in retail merchandising. Now, how would they do that? By leveraging planograms.
At the same time, they need to ensure that customers have an exceptional in-store shopping experience. Their focus should be to display the merchandise strategically while minimizing wasted space.
One of the ways smart retailers can keep up is by utilizing their store spaces effectively to maximize sales. For perspective, the five-year average before the pandemic was just 4.4%. Sales grew 6.7% in 2020, and the NRF predicts that it will end up somewhere between 10.5% and 13.5% to reach $4.44 trillion this year. The retail industry has been growing at unprecedented levels since the pandemic.
0 kommentar(er)
